How to Leverage Local Sports Teams to Gain Customers (Go Chiefs!)

The Kansas City Chiefs are more than just a football team—they’re a source of pride and community for fans across Kansas City and beyond. For small businesses, this fandom presents a unique opportunity to connect with customers, build brand loyalty, and reach a wider audience. By strategically aligning your marketing efforts with the excitement surrounding your favorite local sports team, you can boost your visibility and create meaningful engagement with fans. Here are an example of some ideas to try out!

1. Chiefs-Themed Promotions

Fans love celebrating their team, and you can tap into that enthusiasm with Chiefs-themed promotions. Consider these ideas:

Game Day Specials: Offer discounts, special products, or exclusive deals during game days. For example, if you run a café, you could create a “Red & Gold Latte” and promote it on Sundays.
Victory Discounts: Reward customers with special offers the day after a Chiefs win. For instance, “15% off after every Chiefs victory” is a simple yet effective way to bring in business.

2. Host Chiefs Fan Events

Small businesses with physical spaces can bring the community together by hosting Chiefs-related events:

Tailgate Parties: Organize pre-game tailgate events featuring local food, drinks, games, and live music.
Watch Parties: Set up large screens for fans to watch the game in a lively, decorated environment. Add Chiefs-themed snacks or giveaways to make it memorable.

These events not only attract foot traffic but also position your business as a community hub.

3. Chiefs-Inspired Branding

Show your Chiefs pride by incorporating the team’s colors, themes, and culture into your branding—but be careful to avoid violating trademarks.

Decorate your storefront, website, or social media profiles with Chiefs-inspired red and gold designs.
Create limited-time products or services inspired by the team. For example, a bakery could sell “Touchdown Cupcakes” in team colors.

4. Social Media Engagement

Social media is a powerful tool for connecting with fans and amplifying your reach. Use platforms like Instagram, Facebook, and Twitter to:

Run Contests: Host Chiefs-themed giveaways, such as free products, discounts, or tickets, in exchange for likes, shares, and comments.
Live Interaction: Engage with fans during games by posting live updates, polls, or trivia questions. Use popular hashtags like #ChiefsKingdom and #RunItBack to increase visibility.

5. Collaborate With Local Businesses

The Chiefs bring people together, and your marketing efforts can do the same. Partner with other local businesses and book event venues like Lemon Lane Farm’s to:

Co-host events, like a Chiefs watch party featuring food from local restaurants and beer from Kansas City breweries.
Create joint promotions, such as discounts when customers visit both businesses.

Collaborations not only expand your reach but also strengthen ties within your community.

6. Support Chiefs-Related Causes

Fans appreciate businesses that give back. Align your brand with the Chiefs’ community spirit by supporting local charities or initiatives connected to the team. For example:

Donate a portion of proceeds from Chiefs-themed products to a charity like the 15 and the Mahomies Foundation or Operation Breakthrough.
Sponsor a youth sports team or local football event to showcase your commitment to the community.

7. Create Memorable Customer Experiences

Finally, make your business a place where Chiefs fans want to celebrate:

Offer free Chiefs-themed merchandise with purchases, like reusable cups or mini footballs.
Design your space to be Instagram-worthy, with photo opportunities featuring Chiefs colors, props, and decorations.

By creating a fun and welcoming atmosphere, you’ll encourage customers to share their experiences online, giving your business free exposure.

The Kansas City Chiefs’ success and passionate fanbase offer small businesses a golden opportunity to connect with their community and grow their brand. Whether you’re running promotions, hosting events, or engaging on social media, aligning your marketing efforts with Chiefs fandom can drive customer loyalty and increase your reach.

So, get creative, show your Chiefs pride, and start turning that Arrowhead excitement into meaningful business growth. After all, in Chiefs Kingdom, we’re all part of the team!